Business Blogging Link Building

A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of recently interviewing good friend Toby.

Listen to this 23 minute podcast, and hear what Toby had to say about blogs, social media strategy, and more…

 

 Interview with Toby Bloomberg [23:12m]: Play Now | Play in Popup | Download

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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

 

 Netconcepts Link Building Screencast [100:16m]: Play Now | Play in Popup | Download

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Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…

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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

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Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

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Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

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With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.

But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?

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If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.

Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”

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This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

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